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Chum Churum, the renowned Soju brand, is shaking up its marketing strategy with the unveiling of a fresh face. Reports circulating on March 26 revealed that actress Kim Ji Won has been tapped as the latest model for it.
However, when pressed for confirmation, a spokesperson from Lotte, the parent company of the brand, opted to remain tight-lipped, refraining from delving into details.According to Koreaboo, “We are exploring possibilities in regards to the Chum Churum model. However, at this time, I can not confirm anything”, the Lotte representative stated cryptically.
This announcement emerged mere weeks following the revelation that Chum Churum would not be extending its contract with Han So Hee, effectively marking the end of her brief association with the brand after a mere year. Speculation abounds regarding the abrupt termination of her partnership, with many attributing it to the scandal involving Ryu Jun Yeol. The unexpected shift in direction for the brand has left observers intrigued about the motivations driving these decisions.
Meanwhile, Kim Ji Won is currently enjoying a surge in popularity thanks to her role in the ongoing series ‘Queen of Tears’. In the drama, she takes on the character of a chaebol heiress, Hong Hae In.
However, when pressed for confirmation, a spokesperson from Lotte, the parent company of the brand, opted to remain tight-lipped, refraining from delving into details.According to Koreaboo, “We are exploring possibilities in regards to the Chum Churum model. However, at this time, I can not confirm anything”, the Lotte representative stated cryptically.
This announcement emerged mere weeks following the revelation that Chum Churum would not be extending its contract with Han So Hee, effectively marking the end of her brief association with the brand after a mere year. Speculation abounds regarding the abrupt termination of her partnership, with many attributing it to the scandal involving Ryu Jun Yeol. The unexpected shift in direction for the brand has left observers intrigued about the motivations driving these decisions.
Meanwhile, Kim Ji Won is currently enjoying a surge in popularity thanks to her role in the ongoing series ‘Queen of Tears’. In the drama, she takes on the character of a chaebol heiress, Hong Hae In.
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