Originally slated for release in 2020 but subsequently delayed to November 2023, ‘BEGINS ≠ YOUTH’ is the expansion of the BTS Universe, which originated from the iconic ‘The Most Beautiful Moment in Life’ series of albums.From music videos to webtoons, the BTS Universe has evolved into a multifaceted narrative universe that captivates fans with its time-traveling friendship saga.
The K-drama adaptation follows the journeys of seven boys navigating the trials and tribulations of adolescence, grappling with themes of family, loss, poverty, and self-discovery. However, the excitement surrounding the premiere was tempered by logistical challenges. Unlike previous BTS content, which found a home on mainstream streaming platforms like Disney+ and Netflix, ‘BEGINS ≠ YOUTH’ debuted on the Xclusive platform, marking the platform’s first foray into drama series. Xclusive’s unique distribution model raised eyebrows among fans, as each episode was available for individual purchase rather than through a subscription-based service. Despite an initial 25% discount, each package still exceeds $30 USD, making the total cost for all episodes surpass $90 USD. Presently, with only a 10% discount, viewers are required to pay nearly $10 USD per episode. This pricing structure contrasts sharply with the flat monthly rates offered by many mainstream streaming services. For those who opt to buy all episodes, the complete series amounts to $118.92 USD.
Furthermore, there’s a limited purchasing window for acquiring episodes, which will eventually close. It’s stated that episodes will only remain available until they are sold out. Once unavailable for direct purchase, viewers may need to obtain or rent them from individuals who have previously made the purchase. Moreover, the decision to leverage blockchain technology and frame the series as an ‘NFT K-Drama’ stirred controversy within the fandom. Many fans expressed disappointment and frustration with HYBE’s choice to align the release with blockchain-based distribution, viewing it as a departure from the inclusive and accessible approach that had characterized previous BTS projects.
As the premiere unfolded, ARMYs found themselves grappling with a dilemma: support the series despite reservations about its distribution model or boycott in protest. Some opted to purchase the episodes, while others turned to social media for clips and summaries, unable or unwilling to meet the financial demands of the Xclusive platform. Despite the controversy surrounding its release, ‘BEGINS ≠ YOUTH’ has not failed to impress those who have managed to experience it. Fans lauded the production quality and praised the cast for their portrayal of beloved characters, acknowledging the dedication and effort poured into bringing the BTS Universe to life on screen.
However, beneath the surface of excitement lies a sense of missed opportunity and disappointment. Many ARMYs lamented the potential squandered by the decision to release ‘BEGINS ≠ YOUTH’ on a platform that limited its accessibility and reach. Looking to the future, fans remain hopeful that ‘BEGINS ≠ YOUTH’ will find its way to a broader audience through popular platforms.
