In her Instagram post, Ananya wrote, “Guys, this has been the hardest decision.I have reached a stage where balancing both the businesses I run and am building + music becoming near impossible and it’s taking a toll on me in ways that I can’t express. Thank you for all the love, for the music I have released over the years. I hope we can appreciate English music made by our own people as there is so much talent in our own country. Thank you again. It’s time I focus all my energies into the business world.”
The news garnered reactions from various celebrities. Singer Armaan Malik expressed sadness but encouraged Ananya to stay true to herself. Bobby Deol wished her success in her future endeavors, and Sania Mirza conveyed her love and support.
Ananya Birla made her debut in the music scene with the single Livin The Life in 2016, quickly gaining international recognition. She made history as the first Indian artist to achieve platinum status for her English single and feature on the American national top 40 pop radio show Sirius XM Hits. Her talents extended to acting as she made her OTT debut in 2022 with the song Inaam from the web series Rudra: The Edge Of Darkness, starring Ajay Devgn.
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Beyond her music career, Ananya is renowned for her entrepreneurial spirit. She is the founder and CEO of Svatantra Microfinance, offering financial services to low-income households and women entrepreneurs in rural India. Additionally, she is the brain behind CuroCarte, a luxury e-commerce platform specializing in handmade and artisanal products from across the globe.
