The many brands selling soap in the market know the importance of being able to give a positive first impression to people. A brand needs to convince consumers it is selling a soap that is effective and is of a high-quality. The right soap boxes made according to the preferences of the consumer base can help here.
A brand needs to for instance consider sustainable packaging as many customers are eco-conscious and demand this type of packaging. The boxes can protect the environment from packaging waste whilst promoting the soap brand to the target audience.
The following discusses the latest trends in eco-friendly packaging for soap:
Packaging materials
The materials a brand uses to make the box with will have a major role to play in determining whether the packaging is eco-friendly. There are now many material options available in this category due to innovations in materials used to make the boxes. A brand must consider those materials that are recyclable, biodegradable, or compostable for instance and which will protect the soap product from getting impacted by stuff that can damage it.
Recycled paper as well as cardboard tends to be versatile. Soap can be packaged securely in a box made with these materials. If a brand needs to use plastic, it can consider biodegradable plastics which break down naturally, limiting landfill waste. Plant-based polymers are even available. These mimic plastic’s durability but are compostable.
Soap needs to be kept away from high temperatures, humidity, germs, etc. and the right packaging can help here. If you choose the above mentioned materials to make the packaging with, you can end up with sustainable packaging that is sturdy and right for the product.
Custom packaging
A brand needs to ensure the that have the packaging is the correct dimensions so that packaging material does not get wasted. The boxes will be more efficient to transport as well and so may limit waste coming from this.
Soap needs to stay stable in the box so that it does not move and get impacted by bumps and jolts. The right size and shape box can securely fit the soap and limit its movement and also the soap will not be forced into extremely small packaging.
A brand can order custom soap boxes wholesale that are the right dimensions and which can be transported at one time. This can limit the waste coming from transporting the boxes and packaging material may be used more efficiently.
Design with sustainable inks
If a brand chooses sustainable packaging materials to make the box with but designs it with traditional inks that are not sustainable, the packaging may end up polluting the environment. It is now possible to find a range of sustainable ink options which can help a brand design the box in a unique way to appeal to its consumer base and to promote the soap in the box.
You can consider water-based, vegetable-based, or algae-based inks for instance. You can choose the ink that is in your budget and which can help you end up with a good-quality and attractive packaging design which stands out to the consumer base.
Custom soap boxes can be designed to convey your unique brand values and identity. For instance a brand that is selling natural soap can include colors like green on the box or keep the brown color of the Kraft paper to convey its sustainability aims. You can include colors on the packaging that relate to the scent of the soap letting consumers know about it. Images can be printed that are similar to the scent of the product as well.
Brand information may be printed on the box letting customers know which soap brand they are buying from. You can include your brand logo, brand colors, and company contact information on the box.
Details about the soap may be printed on the box as well such as its scent, ingredients, expiry date, warnings, etc. You can even promote the soap product by letting people know why it should be chosen. QR codes can be added that let people know more about the product without including too much information on the box.
The packaging can be designed in a unique way to stand out with the help of sustainable inks so that the box attracts the target audience and convinces them to buy from your brand.
Eco-friendly soap packaging is trending as it is made to ensure the environment is protected from packaging waste. Many consumers are drawn to packaging like this and see the brand as a responsible one worth buying from. A brand can choose what material to use to make the box with which will be sustainable and limit packaging waste.
The box can then be designed with sustainable inks to make it stand out and give a positive impression to people before they look at the product. This can convince people to interact with your packaging and also end up buying the soap.
