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Article 370 Box Office Collection Day 7: Yami Gautam's Film Maintains Strong Hold, Earns Rs 35.45 Crore in First Week | - Times of India

Article 370 Box Office Collection Day 7: Yami Gautam’s Film Maintains Strong Hold, Earns Rs 35.45 Crore in First Week | – Times of India

The Yami Gautam and Priyamani starrer Article 370 continues to make waves at the box office, maintaining steady collections on weekdays following a successful opening weekend. Produced by Aditya Dhar and directed by Aditya Suhas Jambhale, the film has concluded its first week with impressive numbers.
After an initial weekend total of Rs 23 crore at the domestic box office, Article 370 held its ground, garnering positive attention and favorable reviews from audiences. According to Sacnilk, the film is projected to earn Rs 2.85 crore on day 7, pushing its total box office collection to a commendable Rs 35.45 crore.
Amidst the film’s success, Yami took to social media to express her gratitude to the audience for their overwhelming support. Addressing earlier doubts surrounding the film’s potential, Gautam revealed the skepticism she encountered during the movie’s production, with many questioning its appeal due to its technical nature and political themes.
In a heartfelt tweet, Gautam wrote, “When we were making Article 370, so many people told us that this film won’t work with the audience … . But we went ahead with our gut because we knew those naysayers were underestimating our audience.”
She continued, “Thank you all for proving them absolutely wrong. Thank you so much for giving so much love to our small little film, with a big heart. We are humbled and will remain forever grateful to all of you. Dhanyawaad!”
In Article 370, Yami essays the role of an intelligence officer. It tells the story of the politically charged situation in Jammu and Kashmir that led to the abrogation of Article 370, the constitutional provision that guaranteed the state’s ‘special status’.

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