APASHE : MUSIC PRODUCER

Apashe, born John De Buck, is a Belgian electronic music producer currently based in Montreal, Canada. Currently signed to Kannibalen Records, Apashe is recognized for his unique style, a cinematic blend of classical and electronic. he’s released a steady stream of bass-heavy anthems that showcase his ground-breaking sound design and expert sampling. His hybrid style can shift its appearance as seen through projects like the ‘Requiem’ EP that has garnered over 20 million streams on Spotify. Apashe’s music has gained international recognition with top 3 appearances on iTunes singles chart in Russia with his viral song ‘No Twerk’, and placement in several adidas ad campaigns with ‘Battle Royale’.

Apashe is the most successful Kannibalen artist in regards to music sales and licensing, as he has seen partnerships with the likes of Marvel, Netflix, NBA, T-Mobile, adidas, Budweiser, HBO, Sony, UFC, MTV and more including Hollywood trailer like ‘Fast & Furious: Hobbes and Shaw’, ‘Kingsmen II’ and ‘John Wick II’. With these placements, along with his continued support from music publications and international touring recognition, Apashe has managed to gain over 100 million Spotify streams.

Apashe also distinguishes himself with his unique live performance in which he recreates his tracks alongside a full arsenal of unreleased edits, as well as his batch of official remixes and originals. He has toured around the world over the years, including stops in Europe, Australia, Asia and North America with his own headlining tours, as well as played festivals like Electric Forest, Tomorrowland, Igloofest, ADE, Nocturnal Wonderland and more.

Apashe first moved to Montreal to study electroacoustics at Concordia University and after two years he was hired as a sound designer for Sonart. In 2005, Apashe began making music under his moniker and releasing it independently across the internet.

Over the years Apashe caught the years of Black Tiger Sex Machine, the label owners of Kannibalen Records who signed Apashe to a deal in 2012. In the beginning, Apashe’s music was heavily influenced by hip-hop, bass, neurofunk and trap, with the orchestral part of his style developing over the course of the next several years. Throughout that time Apashe created viral hits including “No Twerk” and “Battle Royale,” as well as his iconic Backstreet Boys remix.

In 2018, Apashe won Electronic EP of the Year at Canada’s GAMIQ awards for his Requiem project.Apashe’s latest project, the Renaissance LP, was created alongside the 69-piece Prague Symphonic Orchestra. The orchestra recorded original compositions by Apashe, who then remixed them with his electronic tastes.On this album, Apashe also collaborated with esteemed artists like Tech N9ne, wifisfuneral, and the Russian celebrity rapper Instasamka, who was also featured in the music video for “Uebok (Gotta Run).”

He released music video for his track ‘Behind My Eyes’, featuring the vocal talent of LIA. The third song on his newly-released 13-track ‘Renaissance’ LP, it’s a true gem of a tune that’s audibly both majestic and awe-inspiring, with the innovative music video visually fleshing out its already well-established magical qualities. Out now, the video can be streamed via the Kannibalen Records official YouTube channel.

Apashe has released a powerful new music video for “Lord & Master” from his 2020 Renaissance album, which remains one of the most successful non-major label album releases in that year.Last month Apashe released his new track time wrap ft. Sami chaouki, it’s really a masterpiece and it has already reached 5.8 lakh views on his YouTube channel.

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