Tatiana Korsakova – mother of two, model, philanthropist and founder of luxe activewear label, Vaara, who maintains her super-glamorous status at all times. Having moved from Russia to the UK, she finds herself in her beautiful English countryside home. She’s an Instagram hit too, with over half a million followers keeping a keen eye on her stylish looks and fashion-month wears.
A big fan of Giovanna Battaglia Korsakova is inspired by architecture, designers, and their creative decisions. You would notice that in her label Vaara’s active wear line lacks crazy prints. Instead, she prefer to draw inspiration from architecture and graphic design.
Her love for colour Red is something else. She also like that designers are now placing an emphasis on femininity and the 80s and 90s are coming back into fashion again. She says that for many of us, we associate the 80s and 90s with our mothers, who despite all the difficulties did their best to look stylish and fashionable. That is the reason she think that the emphasis on the shoulders, waist, and high heels are the embodiment of femininity. She seems so happy that it came back to the runway and replaced the trends that were distorting women’s proportions.
Also a lover of Valentino, she says that “the house has been true to itself and has preserved the brand identity well. Probably that is because the maestro himself is involved so closely with the whole creative process, from clothing to the campaigns. I admire their love for women and the signature that runs through all collections.“
Additionally, many English designers appeal to her – she closely follow everything that happens in London. This season she was impressed by Christopher Kane, David Koma and Simon Rocha who all had outstanding collections.
Her first fashionable memory was her first designer piece which was a Gucci skirt in an unbelievable caramel color. Right after she got it she invited her mum and sister to a café, where a waiter spilled tea all over her new, beloved skirt. So, in real she didn’t really have a chance to enjoy it. That was her only luxury when she was 18 but she still remember it very well.
We can sum up her aesthetic in these three words Timeless, Elegant and Chic. Though her style has definitely changed since she moved to the UK as she’ve become more relaxed in her daily life. When she goes to her kid’s school or a casual get-together with friends, she now choose something much more relaxed compared to what she used to. Also, her style tends to change with time, so it’s difficult to say whether her style has changed because of a move or due to a life metamorphoses, but overall it’s much more relaxed.
Now talking about her Brand ‘Vaara’ Korsakova’s athleisure fashion brand. She founded the company a couple of years ago to provide the sort of stylish yoga/pilates/gym wear that could take a woman (such as herself) from the school gates (fancy ones, no doubt) to the gym floor and onto a mid-morning coffee at Daylesford, if necessary. Korsakova’s kit is beautiful, actually. A forensically well-edited two dozen pieces in clever fabrics and a modern palette of colour-blocked blacks, whites and muted pinks. Vogue shopping editor Naomi Smart recently took a yoga class in an all-in-one number and declared it “fantastic”.
So the product is solid. Even better, Korsakova’s idea of a press launch is completely next level. Rather than just sending out a couple of press releases, she has flown a team to the Maldives including the aforementioned chef, a photogenic yoga instructor, an expert in fitness trends from WGSN, a leading nutritionist (Vogue favourite Rosemary Ferguson) and more springy-limbed digital influencers than you can shake a yoga mate at. All have come to attend a series of classes and lectures in Korsakova’s super glam five-day mini-conference, all put up in water villas at the Constance Halaveli with their own infinity pools floating above the neon bright waters of the Indian Ocean.